Intention to enroll and recommend a higher education institution for STEM degrees: a brand valuation approach /La intención de enrolarse y recomendar una universidad para carreras STEM: un enfoque de valoración de marcas /Intenção de se matricular e recomendar uma universidade para carreiras STEM: uma abordagem de avaliação de marcas
Macias, Washington, Rodriguez, Katia, Arosemena-Burbano, Flavio, Zhangallimbay, Donald
Published in Estudios gerenciales (01.10.2023)
Published in Estudios gerenciales (01.10.2023)
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Journal Article
Intention to enroll and recommend a higher education institution for STEM degrees: a brand valuation approach /La intención de enrolarse y recomendar una universidad para carreras STEM: un enfoque de valoración de marcas /Intenção de se matricular e recomendar uma universidade para carreiras STEM: uma abordagem de avaliação de marcas
Macias, Washington, Rodriguez, Katia, Arosemena-Burbano, Flavio, Zhangallimbay, Donald
Published in Estudios gerenciales (01.10.2023)
Published in Estudios gerenciales (01.10.2023)
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Journal Article
Analysis of the Ecuadorian government's proposed methodology of brand valuation: application in agricultural sector brands
Macias, Washington, Rodriguez, Katia, Arosemena-Burbano, Flavio, Zhangallimbay, Donald
Published in Journal of agribusiness in developing and emerging economies (22.03.2023)
Published in Journal of agribusiness in developing and emerging economies (22.03.2023)
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Journal Article