Search Results - "Zhang, Jingyun (Kay)" :: K.UTB vyhledávací portál | TBU Library Retrieval Portal

The role of other customer effect in corporate marketing: Its impact on corporate image and consumer‐company identification

The role of other customer effect in corporate marketing: Its impact on corporate image and consumer‐company identification

by Karaosmanoğlu, Elif, Banu Elmadağ Baş, Ayşe, Zhang, Jingyun (Kay)
Published in European journal of marketing (01.01.2011)

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Journal Article

The role of other customer effect in corporate marketing

The role of other customer effect in corporate marketing

by Karaosmano lu, Elif, Banu Elmada Ba, Ay e, Zhang, Jingyun (Kay)
Published in European journal of marketing (20.09.2011)

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Journal Article