by Bernard, Yohan, Zarrouk-Karoui, Sarra
Published in International management review (01.04.2014)

by Bernard, Yohan, Zarrouk-Karoui, Sarra
Published in La revue des sciences de gestion (19.02.2019)

by Bernard, Yohan, Collange, Véronique, Ingarao, Aurore, Zarrouk-Karoui, Sarra
Published in European journal of marketing (13.12.2020)

by Bernard, Yohan, Zarrouk-Karoui, Sarra
Published in La revue des sciences de gestion (2018)

by Ingarao, Aurore, Collange, Véronique, Bernard, Yohan, Zarrouk-Karoui, Sarra
Published in Décisions marketing (01.01.2020)

by Bernard, Yohan, Collange, Véronique, Zarrouk-Karoui Sarra
Published in IDEAS Working Paper Series from RePEc (01.01.2020)

by Zarrouk-Karoui, Sarra
Published in Recherche et applications en marketing (01.12.2005)

by Bernard, Yohan, Zarrouk-Karoui Sarra
Published in IDEAS Working Paper Series from RePEc (01.01.2014)

by Zarrouk-Karoui, Sarra
Published in Revue française du marketing (01.04.2007)