Procrastinators’ online experience and purchase behavior
Zanjani, Shabnam H. A., Milne, George R., Miller, Elizabeth G.
Published in Journal of the Academy of Marketing Science (01.09.2016)
Published in Journal of the Academy of Marketing Science (01.09.2016)
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Journal Article
Does Ad-Context Congruity Help Surfers and Information Seekers Remember Ads in Cluttered E-magazines?
Zanjani, Shabnam H. A., Diamond, William D., Chan, Kwong
Published in Journal of advertising (22.12.2011)
Published in Journal of advertising (22.12.2011)
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Journal Article