Identifying Segmenting Key Customers for Prioritizing them Based on Lifetime Value using RFM Model (Case study: Internet customer of Qom Telecommunications Company)
Morteza Maleki Minbashrazgah, Azim Zarei, Zahedeh Hajiloo
Published in Mudīrīyat-i bāzargānī (01.07.2016)
Published in Mudīrīyat-i bāzargānī (01.07.2016)
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Journal Article