Beyond the swipe: Understanding the power of TikTok marketing-interaction, entertainment, and trendiness in shaping purchase intentions
Handranata, Yunita Wijaya, Herlina, Maria Grace, Soendoro, Leticia, Kamiliya, Qori
Published in International journal of data and network science (Print) (2024)
Published in International journal of data and network science (Print) (2024)
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Journal Article
Does stock influencer on social media and financial well-being affect the stock market participation of the young generations during the Covid-19 pandemic?
Handranata, Yunita Wijaya, Arief, Muhtosim, Warganegara, Dezie Leonarda, Hamsal, Mohammad
Published in Global business and finance review (01.10.2022)
Published in Global business and finance review (01.10.2022)
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Journal Article
Out-of-Group or In-Group E-WOM affects Consumer Purchasing Decision?
Handranata, Yunita Wijaya, Herlina, Maria Grace, Tanaya, Ekacitta Liman, Setiawan, Renaldy
Published in E3S web of conferences (01.01.2023)
Published in E3S web of conferences (01.01.2023)
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Journal Article
Does stock influencer on social media and financial well-being affect the stock market participation of the young generations during the Covid-19 pandemic?
Yunita Wijaya Handranata, Muhtosim Arief, Dezie Leonarda Warganegara, Mohammad Hamsal
Published in Global business and finance review (31.10.2022)
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Published in Global business and finance review (31.10.2022)
Journal Article