Intention to adopt services by AI avatar: A protection motivation theory perspective
Park, Jungkun, Yun, Jeewoo, Chang, Woondeog
Published in Journal of retailing and consumer services (01.09.2024)
Published in Journal of retailing and consumer services (01.09.2024)
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Journal Article
Role of Multisensory Marketing of Bath Amenities in Luxury Hotel Customers' Perceived Value
Park, Jungkun, Yun, Jeewoo, Ahn, Jiseon
Published in The international journal of tourism research (01.09.2024)
Published in The international journal of tourism research (01.09.2024)
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Journal Article
New generation commerce: The rise of live commerce (L-commerce)
Yun, Jeewoo, Lee, Don, Cottingham, Michael, Hyun, Hyowon
Published in Journal of retailing and consumer services (01.09.2023)
Published in Journal of retailing and consumer services (01.09.2023)
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Journal Article
Exploring the relationship between social media use and anti-luxury behavior: implications for interactive marketing strategies
Le, Hoang Tran Phuoc Mai, Park, Jungkun, Nguyen, Trang Thi, Yun, Jeewoo
Published in Journal of research in interactive marketing (14.08.2024)
Published in Journal of research in interactive marketing (14.08.2024)
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Journal Article