Search Results - "Yorkston, Eric A." :: K.UTB vyhledávací portál

The Malleable Brand: The Role of Implicit Theories in Evaluating Brand Extensions

by Yorkston, Eric A., Nunes, Joseph C., Matta, Shashi
Published in Journal of marketing (01.01.2010)

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by Sunder, Sarang, Kim, Kihyun Hannah, Yorkston, Eric A.
Published in Journal of marketing (01.11.2019)

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by Morales, Andrea C., Scott, Maura L., Yorkston, Eric A.
Published in Journal of advertising (01.04.2012)

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by LABARBERA, PRISCILLA A, WEINGARD, PETER, YORKSTON, ERIC A
Published in Journal of advertising research (01.09.1998)

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