Search Results - "Yim, Mark" :: K.UTB vyhledávací portál

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Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective

by Yim, Mark Yi-Cheon, Chu, Shu-Chuan, Sauer, Paul L.
Published in Journal of interactive marketing (01.08.2017)

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Are Digital Menus Really Better than Traditional Menus? The Mediating Role of Consumption Visions and Menu Enjoyment

by Yim, Mark Yi-Cheon, Yoo, Chan Yun
Published in Journal of interactive marketing (01.05.2020)

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Exploring consumers’ attitude formation toward their own brands when in crisis: cross-national comparisons between USA and China

by Kim, Sojung, Yim, Mark Yi-Cheon
Published in The journal of product & brand management (06.01.2022)

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Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstores

by Yim, Mark Yi-Cheon, Yoo, Seung-Chul, Sauer, Paul L., Seo, Joo Hwan
Published in Journal of the Academy of Marketing Science (01.09.2014)

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Exploring the optimized social advertising strategy that can generate consumer engagement with green messages on social media

by Kyu Kim, Young, Yim, Mark Yi-Cheon, Kim, Eunjin (Anna), Reeves, William
Published in Journal of research in interactive marketing (19.05.2021)

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When nostalgia marketing backfires: Gender differences in the impact of nostalgia on youthfulness for older consumers

by Kim, Young Kyu, Yim, Mark Yi‐Cheon
Published in Applied cognitive psychology (01.11.2018)

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How to easily facilitate consumers' mental simulation through advertising: the effectiveness of self-referencing image dynamics on purchase intention

by Yim, Mark Yi-Cheon, Kim, Young K., Lee, JeongGyu
Published in International journal of advertising (16.08.2021)

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I See Myself in Service and Product Consumptions: Measuring Self-transformative Consumption Vision (SCV) Evoked by Static and Rich Media

by Yim, Mark Yi-Cheon, Baek, Tae Hyun, Sauer, Paul L.
Published in Journal of interactive marketing (01.11.2018)

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Artificial intelligence, virtual and augmented reality, social media, online reviews, and influencers: a review of how service businesses use promotional devices and future research directions

by Chu, Shu-Chuan, Yim, Mark Yi-Cheon, Mundel, Juan
Published in International journal of advertising (11.03.2024)

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Native advertising relevance effects and the moderating role of attitudes toward social networking sites

by Yoon, Hye Jin, Huang, Yan, Yim, Mark Yi-Cheon
Published in Journal of research in interactive marketing (21.03.2023)

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Do plus-size models really benefit obese consumers? Investigating the influence of plus-size models on negative emotions and mental imagery

by Yim, Mark Yi-Cheon, Kim, Eunice (Eun-Sil), Ahn, Hongmin
Published in Journal of fashion marketing and management (02.12.2024)

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When verbal metaphors become more persuasive: the interplay between goal orientation of ad claims and metaphor

by Ahn, Hongmin, Yim, Mark Yi-Cheon, Sung, Yongjun
Published in International journal of advertising (22.04.2022)

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Drivers of attitudes toward luxury brands: A cross-national investigation into the roles of interpersonal influence and brand consciousness

by Yi-Cheon Yim, Mark, L. Sauer, Paul, Williams, Jerome, Lee, Se-Jin, Macrury, Iain
Published in International marketing review (30.06.2014)

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When shoppers don’t have enough self-control resources: applying the strength model of self-control

by Yim, Mark Yi-Cheon
Published in The Journal of consumer marketing (01.01.2017)

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Exploring the impact of the physical conditions of mannequin displays on mental simulation: An embodied cognition theory perspective

by Yim, Mark Yi-Cheon, Lee, JeongGyu, Jeong, Haeyoung
Published in Journal of retailing and consumer services (01.01.2021)

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The Impact of Stereoscopic Three-Dimensional (3-D) Advertising

by Yim, Mark Yi-Cheon, Cicchirillo, Vincent J., Drumwright, Minette E.
Published in Journal of advertising (01.07.2012)

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Assessing Tissue Damage Around a Tape Spring Steerable Needle With Sharp Turn Radii

by Abdoun, Omar T., Yim, Mark
Published in IEEE open journal of engineering in medicine and biology (01.01.2024)

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Diffusion Tensor Imaging Investigation of Uncinate Fasciculus Anatomy in Healthy Controls: Description of a Subgenual Stem

by Bhatia, Kartik, Henderson, Luke, Yim, Mark, Hsu, Eugene, Dhaliwal, Rajiv
Published in Neuropsychobiology (01.01.2017)

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Automated Self-Assembly of Large Maritime Structures by a Team of Robotic Boats

by Paulos, James, Eckenstein, Nick, Tosun, Tarik, Jungwon Seo, Davey, Jay, Greco, Jonathan, Kumar, Vijay, Yim, Mark
Published in IEEE transactions on automation science and engineering (01.07.2015)

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Robots Made From Ice: An Analysis of Manufacturing Techniques

by Carroll, Devin, Yim, Mark
Published in 2020 IEEE/RSJ International Conference on Intelligent Robots and Systems (IROS) (24.10.2020)

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