by Yi, Youjae, Gong, Taeshik
Published in Journal of business research (01.09.2013)

by Lee, Heekyung, Yi, Youjae
Published in Journal of service research : JSR (01.02.2025)

by Bagozzi, Richard P., Yi, Youjae
Published in Journal of the Academy of Marketing Science (01.01.2012)

by Yi, Youjae, Gong, Taeshik, Lee, Hyojin
Published in Psychology & marketing (01.04.2013)

by Yi, Youjae, Gong, Taeshik
Published in Industrial marketing management (01.10.2008)

by Park, Sang-June, Yi, Youjae
Published in Journal of educational and behavioral statistics (01.12.2024)

by Yi, Youjae, Yoo, Jaemee
Published in Psychology & marketing (01.09.2011)

by Kim, Seo Young, Yi, Youjae
Published in International journal of service industry management (21.08.2017)

by Yi, Youjae, Jeon, Hoseong
Published in Journal of the Academy of Marketing Science (01.06.2003)

by Kim, Tom Joonhwan, Yi, Youjae, Choi, Jongan
Published in Australian journal of management (01.11.2020)

by Yi, Youjae, La, Suna
Published in Psychology & marketing (01.05.2004)

by Lee, Cheonglim, Kwon, Yongju, Yi, Youjae
Published in Asia Marketing Journal (Online) (01.01.2024)

by Suh, Jung-Chae, Youjae, Yi
Published in Journal of consumer psychology (2006)

by Kwon, Yongju, Yi, Youjae
Published in ASIA MARKETING JOURNAL (31.01.2020)

by Kim, Yanghee, Yi, Youjae, Bak, Hyuna
Published in Asia Marketing Journal (Online) (01.04.2021)

by Park, Jihye, Yi, Youjae, Kang, Dawon
Published in ASIA MARKETING JOURNAL (01.01.2019)

by Yi, Youjae, Lee, Jacob C., Kim, Saetbyeol
Published in Social influence (02.10.2018)

by Kim, Yanghee, Yi, Youjae, Bak, Hyuna
Published in Asia Marketing Journal (Online) (2021)

by Gong, Taeshik, Yi, Youjae
Published in The Service industries journal (17.02.2021)

by Lee, Shinhyoung, Yi, Youjae
Published in Asia Marketing Journal (Online) (2017)