by Yeh, Marie A., Mirabito, Ann M., Finkelstein, Stacey R.
Published in The Journal of consumer affairs (01.12.2021)

by Yeh, Marie A., Jewell, Robert D., Thomas, Veronica L.
Published in Journal of public policy & marketing (01.04.2017)

by Yeh, Marie A., Eilert, Meike, Vlahos, Aphrodite, Baker, Stacey Menzel, Stovall, Tony
Published in The Journal of consumer affairs (01.10.2021)

by Machin, Jane E., Brister, Teri, Bossarte, Robert M., Drenten, Jenna, Hill, Ronald Paul, Holland, Deborah L., Martik, Maria, Mulder, Mark, Viswanathan, Madhubalan, Yeh, Marie A., Mirabito, Ann M., Rapp Farrell, Justine, Crosby, Elizabeth, Ross Adkins, Natalie
Published in The Journal of consumer marketing (19.08.2022)

by Mirabito, Ann M., Otnes, Cele C., Crosby, Elizabeth, Wooten, David B., Machin, Jane E., Pullig, Chris, Adkins, Natalie Ross, Dunnett, Susan, Hamilton, Kathy, Thomas, Kevin D., Yeh, Marie A., Davis, Cassandra, Gollnhofer, Johanna F., Grover, Aditi, Matias, Jess, Mitchell, Natalie A., Ndichu, Edna G., Sayarh, Nada, Velagaleti, Sunaina
Published in Journal of public policy & marketing (01.09.2016)

by Yeh, Marie A., Jewell, Robert D.
Published in Journal of advertising (03.04.2015)

by Yeh, Marie A, Jewell, Robert D, Zamudio, Cesar
Published in Young consumers (13.06.2019)

by Yeh, Marie A., Jewell, Robert D., Hu, Michael Y.
Published in Psychology & marketing (01.01.2013)

by Mirabito, Ann M, Otnes, Cele C, Crosby, Elizabeth, Wooten, David B, Machin, Jane E, Pullig, Chris, Adkins, Natalie Ross, Dunnett, Susan, Hamilton, Kathy, Thomas, Kevin D, Yeh, Marie A, Davis, Cassandra, Gollnhofer, Johanna F, Grover, Aditi, Matias, Jess
Published in Journal of public policy & marketing (01.04.2017)