Sequential combination of consumer experiences and their impact on product knowledge and brand attitude: The moderating role of desire for unique consumer products
Keng, Ching-Jui, Tran, Van-Dat, Liao, Tze-Hsien, Yao, Chao-Ju, Hsu, Maxwell K
Published in Internet research (01.01.2014)
Published in Internet research (01.01.2014)
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Journal Article
Sequential combination of consumer experiences and their impact on product knowledge and brand attitude
Keng, Ching-Jui, Tran, Van-Dat, Liao, Tze-Hsien, Yao, Chao-Ju, K. Hsu, Maxwell
Published in Internet research (27.05.2014)
Published in Internet research (27.05.2014)
Get full text
Journal Article