U.S. election 2020: Intentions to participate in political crowdfunding during COVID-19 pandemic
Baber, Hasnan, Kusumarani, Riri, Yang, Hongwei Chris
Published in Administrative sciences (01.09.2022)
Published in Administrative sciences (01.09.2022)
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Journal Article
Predicting young Chinese consumers' mobile viral attitudes, intents and behavior
"Chris" Yang, Hongwei, Liu, Hui, Zhou, Liuning
Published in Asia Pacific journal of marketing and logistics (01.01.2012)
Published in Asia Pacific journal of marketing and logistics (01.01.2012)
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Journal Article
Public accounting vs private accounting, career choice of accounting students in China
Wen, Lei, Yang, Hongwei (Chris), Bu, Danlu, Diers, Lizabeth, Wang, Huaqing
Published in Journal of accounting in emerging economies (05.02.2018)
Published in Journal of accounting in emerging economies (05.02.2018)
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Journal Article
Extending TPB and TAM to mobile viral marketing: An exploratory study on American young consumers' mobile viral marketing attitude, intent and behavior
Yang, Hongwei (chris), Zhou, Liuning
Published in Journal of targeting, measurement and analysis for marketing (01.06.2011)
Published in Journal of targeting, measurement and analysis for marketing (01.06.2011)
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