The Influence of a Maximizing versus Satisficing Orientation on the Evaluation of Desirability and Feasibility Attributes
Hsieh, Meng-Hua, Yalch, Richard, Love, Edwin
Published in Advances in Consumer Research (01.01.2015)
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Published in Advances in Consumer Research (01.01.2015)
Conference Proceeding
Halo Effects in Multiattribute Attitude Models: Some Unresolved Issues
Johansson, Johny K., MacLachlan, Douglas L., Yalch, Richard F.
Published in Journal of marketing research (01.11.1976)
Published in Journal of marketing research (01.11.1976)
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Journal Article
Viewer Miscomprehension of Televised Communication: Selected Findings and a Commentiewer Miscomprehension Findings Are Measurement Boundn Miscomprehending Televised Communication: A Rejoinder
Jacoby, Jacob, Hoyer, Wayne D, d, Gary T, Yalch, Richard, Mizerski, Richard W
Published in Journal of marketing (01.10.1982)
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Published in Journal of marketing (01.10.1982)
Journal Article