Search Results - "Yagci, Mehmet I." :: K.UTB vyhledávací portál

Effects of comparative advertising format on consumer responses: The moderating effects of brand image and attribute relevance

by Yagci, Mehmet I., Biswas, Abhijit, Dutta, Sujay
Published in Journal of business research (01.08.2009)

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Journal Article

by Biswas, Abhijit, Pullig, Chris, Yagci, Mehmet I., Dean, Dwane H.
Published in Journal of consumer psychology (2002)

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Journal Article

by Yagci, Mehmet I.
Published in Journal of international consumer marketing (01.03.2001)

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Journal Article

by Nalcaci, Gul, Yagci, Mehmet I.
Published in Procedia, social and behavioral sciences (25.08.2014)

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Journal Article

by Biswas, Abhijit, Pullig, Chris, Yagci, Mehmet I., Dean, Dwane H.
Published in Journal of consumer psychology (2002)

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Journal Article