Social Commerce: A Contingency Framework for Assessing Marketing Potential
Yadav, Manjit S., de Valck, Kristine, Hennig-Thurau, Thorsten, Hoffman, Donna L., Spann, Martin
Published in Journal of interactive marketing (01.11.2013)
Published in Journal of interactive marketing (01.11.2013)
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Journal Article
Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework and Future Research Directions
Varadarajan, Rajan, Srinivasan, Raji, Vadakkepatt, Gautham Gopal, Yadav, Manjit S., Pavlou, Paul A., Krishnamurthy, Sandeep, Krause, Tom
Published in Journal of interactive marketing (01.05.2010)
Published in Journal of interactive marketing (01.05.2010)
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Journal Article
An Empirical Investigation of Customer Satisfaction after Service Failure and Recovery
McCollough, Michael A., Berry, Leonard L., Yadav, Manjit S.
Published in Journal of service research : JSR (01.11.2000)
Published in Journal of service research : JSR (01.11.2000)
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Journal Article
The “Idea Advantage”: How Content Sharing Strategies Impact Engagement in Online Learning Platforms
Narang, Unnati, Yadav, Manjit S., Rindfleisch, Aric
Published in Journal of marketing research (01.02.2022)
Published in Journal of marketing research (01.02.2022)
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Journal Article
Reclaiming Healthcare’s Healing Mission for a Sustainable Future
Berry, Leonard L., Yadav, Manjit S., Hole, Michael K.
Published in Journal of service research : JSR (01.02.2024)
Published in Journal of service research : JSR (01.02.2024)
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Journal Article
Personal accounts and an anatomy of conceptual contributions in the special issue
Belk, Russell, MacInnis, Deborah J., Yadav, Manjit S.
Published in Journal of marketing management (02.01.2019)
Published in Journal of marketing management (02.01.2019)
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Journal Article