by Jun, Sunghee, Yi, Jisu
Published in The journal of product & brand management (08.09.2020)

by Yi, Jisu, Yuan, Gao, Yoo, Changsok
Published in Information processing & management (01.01.2020)

by Yi, Jisu, Oh, Yun Kyung
Published in Journal of retailing and consumer services (01.03.2022)

by Oh, Yun Kyung, Yi, Jisu
Published in Global business and finance review (01.04.2023)

by Yi, Jisu, Oh, Yun Kyung
Published in Internet research (15.03.2022)

by Oh, Yun Kyung, Yi, Jisu
Published in Internet research (09.05.2022)

by Yi, Jisu, Kim, Jongdae, Oh, Yun Kyung
Published in Journal of retailing and consumer services (01.03.2024)

by Oh, Yun Kyung, Yi, Jisu, Kim, Jongdae
Published in Internet research (30.09.2024)

by Yi, Jisu, Lee, Youseok, Kim, Sang-Hoon
Published in Journal of business research (01.06.2019)

by Lee, Inyoung, Yi, Jisu, Kim, Sang-Hoon
Published in Journal of business research (01.09.2023)

by Yi, Jisu, Oh, Yun Kyung, Kim, Jung-Min
Published in Journal of retailing and consumer services (01.01.2025)

by Yi, Jisu, Lee, Youseok, Suh, Jungmin, Kim, Sang-Hoon
Published in Journal of business research (01.10.2022)

by Han, Haejoo, Yi, Jisu, Jun, Sunghee, Ahn, Sungsook
Published in Asia Pacific journal of marketing and logistics (20.04.2021)

by Lee, Jeongmin, Yi, Jisu, Kang, Dawon, Chu, Wujin
Published in Asia Pacific journal of tourism research (03.06.2018)

by Yi, Jisu
Published in The Korean Academic Association of Business Administration (31.10.2022)

by 이정민, 주우진, YI Jisu
Published in Journal of distribution science (01.06.2022)

by LEE, Jeongmin, CHU, Wujin, YI, Jisu
Published in Journal of distribution science (30.06.2022)