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Examining the Step-Up Brand Extensions of Budget Hotels: The Reciprocal Spillover Effects
by
Ye, Shun
,
Wu
,
Linfeng
(
Zenny
)
,
Paek, Soyon
Published in
Cornell hospitality quarterly
(01.05.2020)
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economics
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brand attitude
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brand performance
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brands
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budget hotel
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business & economics
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consumer attitudes
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