by Heilman, Carrie M., Bowman, Douglas, Wright, Gordon P.
Published in Journal of marketing research (01.05.2000)

by Zantek, Paul F, Wright, Gordon P, Plante, Robert D
Published in Management science (01.05.2002)

by Zantek, Paul F., Wright †, Gordon P., Plante, Robert D.
Published in IIE transactions (01.04.2006)

by Kannan, P. K, Wright, Gordon P
Published in Marketing science (Providence, R.I.) (01.01.1991)

by Kannan, P. K, Wright, Gordon P
Published in Marketing science (Providence, R.I.) (01.10.1991)

by Bass, Frank M, Jeuland, Abel, Wright, Gordon P
Published in Management science (01.06.1976)

by Wright, Gordon P, Chaturvedi, Alok R, Mookerjee, Radha V, Garrod, Susan
Published in Information systems research (01.03.1998)

by Marks, Barry R, Wright, Gordon P
Published in Operations research (01.08.1978)

by McCarthy, Patrick S, Kannan, P. K, Chandrasekharan, Radha, Wright, Gordon P
Published in Management science (01.10.1992)

by Wright, Gordon P, Dan Worobetz, N, Kang, Myong, Mookerjee, Radha V, Chandrasekharan, Radha
Published in INFORMS journal on computing (01.05.1997)

by Wright, Gordon P, Chandrasekharan, Radha, McCarthy, Patrick
Published in Transportation research. Part B: methodological (01.12.1994)

by Kannan, P.K., Wright, Gordon P., Dan Worobetz, N.
Published in International journal of research in marketing (01.09.1991)

by Jeuland, Abel P, Bass, Frank M, Wright, Gordon P
Published in Operations research (01.03.1980)

by Kahn, Barbara E, Morrison, Donald G, Wright, Gordon P
Published in Marketing science (Providence, R.I.) (01.08.1986)

by Kahn, Barbara E., Morrison, Donald G., Wright, Gordon P.
Published in Marketing science (Providence, R.I.) (01.07.1986)

by Gordon-Wright, A P, Dutt, T P, Elder, M G
Published in Acta obstetricia et gynecologica Scandinavica (1979)

by Bass, Frank M, Givon, Moshe M, Kalwani, Manohar U, Reibstein, David, Wright, Gordon P
Published in Marketing science (Providence, R.I.) (01.10.1984)

by Marks, Barry R., Wright, Gordon P.
Published in Operations research (01.07.1978)

by Tock, D.G, Wright, G.P
Published in Water resources research (01.08.1976)

by Koehler, Gary J, Whinston, Andrew B, Wright, Gordon P
Published in Management science (01.07.1975)