The influence of market orientation on new product success
Kam Sing Wong, Stanley, Tong, Canon
Published in European journal of innovation management (01.01.2012)
Published in European journal of innovation management (01.01.2012)
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Journal Article
New product success: empirical evidence from SMEs in China
Kam Sing Wong, Stanley, Tong, Canon
Published in The Journal of business & industrial marketing (01.01.2013)
Published in The Journal of business & industrial marketing (01.01.2013)
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Journal Article