Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions
Woisetschläger, David M., Backhaus, Christof, Cornwell, T. Bettina
Published in Journal of marketing (01.09.2017)
Published in Journal of marketing (01.09.2017)
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Journal Article
Dual energy 4D-CT of parathyroid adenomas not clearly localized by sestamibi scintigraphy and ultrasonography – a retrospective study
Woisetschläger, M., Gimm, O., Johansson, K., Wallin, G., Albert-Garcia, I., Spångeus, A.
Published in European journal of radiology (01.03.2020)
Published in European journal of radiology (01.03.2020)
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Journal Article
Drivers of Brand Extension Success: What Really Matters for Luxury Brands
Albrecht, Carmen-Maria, Backhaus, Christof, Gurzki, Hannes, Woisetschläger, David M.
Published in Psychology & marketing (01.08.2013)
Published in Psychology & marketing (01.08.2013)
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Journal Article
A Systematic Literature Review on Machine Learning in Shared Mobility
Teusch, Julian, Gremmel, Jan Niklas, Koetsier, Christian, Johora, Fatema Tuj, Sester, Monika, Woisetschlager, David M., Muller, Jorg P.
Published in IEEE open journal of intelligent transportation systems (2023)
Published in IEEE open journal of intelligent transportation systems (2023)
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Journal Article
Introducing antigen-binding sites in structural loops of immunoglobulin constant domains: Fc fragments with engineered HER2/neu-binding sites and antibody properties
Wozniak-Knopp, G., Bartl, S., Bauer, A., Mostageer, M., Woisetschläger, M., Antes, B., Ettl, K., Kainer, M., Weberhofer, G., Wiederkum, S., Himmler, G., Mudde, G.C., Rüker, F.
Published in Protein engineering, design and selection (01.04.2010)
Published in Protein engineering, design and selection (01.04.2010)
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Journal Article
The effects of country of origin and corporate reputation on initial trust: An experimental evaluation of the perception of Polish consumers
Michaelis, Manuel, Woisetschläger, David M., Backhaus, Christof, Ahlert, Dieter
Published in International marketing review (01.01.2008)
Published in International marketing review (01.01.2008)
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Journal Article
The role of fan benefits in shaping responses to sponsorship activation
Dreisbach, Jan, Woisetschläger, David M., Backhaus, Christof, Cornwell, T. Bettina
Published in Journal of business research (01.01.2021)
Published in Journal of business research (01.01.2021)
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Journal Article
Crafting Extraordinary Stories: Decoding Luxury Brand Communications
Gurzki, Hannes, Schlatter, Nadia, Woisetschläger, David M.
Published in Journal of advertising (08.08.2019)
Published in Journal of advertising (08.08.2019)
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Journal Article
Determinants of Consumers’ Intentions to Reduce Air Travel
Seegebarth, Barbara, Woisetschläger, David M., Sohn, Stefanie, Frenser, Vanessa
Published in Journal of travel research (01.02.2024)
Published in Journal of travel research (01.02.2024)
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Journal Article
The role of emotions in shaping purchase intentions for innovations using emerging technologies: A scenario‐based investigation in the context of nanotechnology
Seegebarth, Barbara, Backhaus, Christof, Woisetschläger, David M.
Published in Psychology & marketing (01.09.2019)
Published in Psychology & marketing (01.09.2019)
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Journal Article
The same only different? How a pandemic shapes consumer organic food purchasing
Sohn, Stefanie, Seegebarth, Barbara, Woisetschläger, David M.
Published in Journal of consumer behaviour (01.09.2022)
Published in Journal of consumer behaviour (01.09.2022)
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Journal Article