Wharton Marketing: Where Academia Meets Practice
Bradlow, Eric T., Iyengar, Raghuram, Kahn, Barbara E., Lamberton, Catherine (Cait), Lodish, Leonard M., Meyer, Robert J., Wind, Yoram (Jerry)
Published in Customer needs and solutions (01.12.2021)
Published in Customer needs and solutions (01.12.2021)
Get full text
Journal Article
How Marketing Can Save Democracy
Wind, Yoram (Jerry), Reibstein, David
Published in Continuing to Broaden the Marketing Concept (17.09.2020)
Published in Continuing to Broaden the Marketing Concept (17.09.2020)
Get full text
Book Chapter
Organizational Buying Behavior in an Interdependent World
Wind, Yoram, Thomas, Robert J.
Published in Journal of global academy of marketing science = Make'ting gwahag yeon'gu (01.06.2010)
Published in Journal of global academy of marketing science = Make'ting gwahag yeon'gu (01.06.2010)
Get full text
Journal Article
Yoram “Jerry” Wind's Contributions to Marketing
Published in Review of Marketing Research: Special Issue – Marketing Legends
(01.01.2011)
Get full text
Book Chapter
Thirty Years of Conjoint Analysis: Reflections and Prospects
Green, Paul E., Krieger, Abba M., Wind, Yoram (Jerry)
Published in Interfaces (Providence) (01.05.2001)
Published in Interfaces (Providence) (01.05.2001)
Get full text
Journal Article