Social media monitoring: What can marketers learn from Facebook brand photos?
Kaiser, Carolin, Ahuvia, Aaron, Rauschnabel, Philipp A., Wimble, Matt
Published in Journal of business research (01.09.2020)
Published in Journal of business research (01.09.2020)
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Journal Article
A Multilevel Model of Information Technology Value
Wimble, Matt, Singh, Harminder, Phillips, Brandis
Published in The Journal of computer information systems (03.07.2017)
Published in The Journal of computer information systems (03.07.2017)
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Journal Article
On search cost and the long tail: the moderating role of search cost
Wimble, Matt, Tripp, John, Phillips, Brandis, Milic, Nash
Published in Information systems and e-business management (01.08.2016)
Published in Information systems and e-business management (01.08.2016)
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Journal Article
Understanding Least Absolute Value in Regression-Based Data Mining
Wimble, Matt, Yoder, Michele, K. Ro, Young
Published in International journal of data mining & knowledge management process (30.05.2016)
Published in International journal of data mining & knowledge management process (30.05.2016)
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Journal Article