Expanding our understanding of marketing in society
Wilkie, William L., Moore, Elizabeth S.
Published in Journal of the Academy of Marketing Science (2012)
Published in Journal of the Academy of Marketing Science (2012)
Get full text
Journal Article
Scholarly Research in Marketing: Exploring the "4 Eras" of Thought Development
Wilkie, William L., Moore, Elizabeth S.
Published in Journal of public policy & marketing (01.09.2003)
Published in Journal of public policy & marketing (01.09.2003)
Get full text
Journal Article
Passing the Torch: Intergenerational Influences as a Source of Brand Equity
Moore, Elizabeth S., Wilkie, William L., Lutz, Richard J.
Published in Journal of marketing (01.04.2002)
Published in Journal of marketing (01.04.2002)
Get full text
Journal Article
Stakeholder Marketing: Why "Stakeholder" Was Omitted from the American Marketing Association's Official 2007 Definition of Marketing and Why the Future Is Bright for Stakeholder Marketing
Gundlach, Gregory T., Wilkie, William L.
Published in Journal of public policy & marketing (01.04.2010)
Published in Journal of public policy & marketing (01.04.2010)
Get full text
Journal Article
What Does the Definition of Marketing Tell Us about Ourselves?
Wilkie, William L., Moore, Elizabeth S.
Published in Journal of public policy & marketing (01.10.2007)
Published in Journal of public policy & marketing (01.10.2007)
Get full text
Journal Article
Marketing academics at the FTC: the inside story
Wilkie, William L., Murphy, Patrick E.
Published in Journal of historical research in marketing (01.01.2013)
Published in Journal of historical research in marketing (01.01.2013)
Get full text
Journal Article
Countermarketing in the Courts: The Case of Marketing Channels and Firearms Diversion
Bradford, Kevin D., Gundlach, Gregory T., Wilkie, William L.
Published in Journal of public policy & marketing (01.10.2005)
Published in Journal of public policy & marketing (01.10.2005)
Get full text
Journal Article
Marketing Research and Public Policy: The Case of Slotting Fees
Wilkie, William L., Desrochers, Debra M., Gundlach, Gregory T.
Published in Journal of public policy & marketing (01.10.2002)
Published in Journal of public policy & marketing (01.10.2002)
Get full text
Journal Article