The Effect of Student Loan Debt on Spending: The Role of Repayment Format
Zhang, Yi, Wilcox, Ronald T., Cheema, Amar
Published in Journal of public policy & marketing (01.07.2020)
Published in Journal of public policy & marketing (01.07.2020)
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Accounting Profits Versus Marketing Profits: A Relevant Metric for Category Management
Chen, Yuxin, Hess, James D, Wilcox, Ronald T, Zhang, Z. John
Published in Marketing science (Providence, R.I.) (01.01.1999)
Published in Marketing science (Providence, R.I.) (01.01.1999)
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Journal Article