Changes in consumer segments and preferences to green labelling
Whitson, Debbora, Ozkaya, H. Erkan, Roxas, Juanita
Published in International journal of consumer studies (01.09.2014)
Published in International journal of consumer studies (01.09.2014)
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Factors affecting consumer usage of QR codes
Ozkaya, Elif, Ozkaya, H Erkan, Roxas, Juanita, Bryant, Frank, Whitson, Debbora
Published in Journal of direct, data and digital marketing practice (01.01.2015)
Published in Journal of direct, data and digital marketing practice (01.01.2015)
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Journal Article
Teaching Students how to Create Viral Advertising/Marketing: A Case Study
Czepiec, Helena, Bryant, Frank, Roxas, Juanita, Whitson, Debbora
Published in Journal of advertising education (01.05.2012)
Published in Journal of advertising education (01.05.2012)
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