by Vanpoucke, Evelyne, Vereecke, Ann, Wetzels, Martin
Published in Journal of operations management (01.11.2014)

by Aguirre, Elizabeth, Mahr, Dominik, Grewal, Dhruv, de Ruyter, Ko, Wetzels, Martin
Published in Journal of retailing (01.03.2015)

by Becker, Jan-Michael, Klein, Kristina, Wetzels, Martin
Published in Long range planning (01.10.2012)

by Schepers, Jeroen, Wetzels, Martin
Published in Information & management (2007)

by van Pinxteren, Michelle M.E., Wetzels, Ruud W.H., Rüger, Jessica, Pluymaekers, Mark, Wetzels, Martin
Published in The Journal of services marketing (18.09.2019)

by Antioco, Michael, Moenaert, Rudy K., Lindgreen, Adam, Wetzels, Martin G. M.
Published in Journal of the Academy of Marketing Science (01.09.2008)

by Kleijnen, Mirella, Lee, Nick, Wetzels, Martin
Published in Journal of economic psychology (01.06.2009)

by Stallone, Valerio, Wetzels, Martin, Klaas, Michael
Published in Blockchain. Research and applications Online (01.09.2021)

by Kleijnen, Mirella, de Ruyter, Ko, Wetzels, Martin
Published in Journal of retailing (01.01.2007)

by Motyka, Scott, Grewal, Dhruv, Puccinelli, Nancy M., Roggeveen, Anne L., Avnet, Tamar, Daryanto, Ahmad, de Ruyter, Ko, Wetzels, Martin
Published in Journal of consumer psychology (01.07.2014)

by Wynstra, Finn, Von Corswant, Fredrik, Wetzels, Martin
Published in The Journal of product innovation management (01.09.2010)

by Daryanto, Ahmad, de Ruyter, Ko, Wetzels, Martin, Patterson, Paul G.
Published in Journal of the Academy of Marketing Science (01.10.2010)

by Antioco, Michael, Moenaert, Rudy K., Feinberg, Richard A., Wetzels, Martin G. M.
Published in Journal of the Academy of Marketing Science (01.12.2008)

by Bloemer, Josée, de Ruyter, Ko, Wetzels, Martin
Published in European journal of marketing (01.12.1999)

by de Ruyter, Ko, de Jong, Ad, Wetzels, Martin
Published in Journal of the Academy of Marketing Science (01.12.2009)

by de Jong, Ad, de Ruyter, Ko, Wetzels, Martin
Published in Management science (01.11.2005)

by Kleijnen, Mirella, Lievens, Annouk, de Ruyter, Ko, Wetzels, Martin
Published in Journal of service research : JSR (01.08.2009)

by van Birgelen, Marcel J.H., Wetzels, Martin G.M., van Dolen, Willemijn M.
Published in International journal of manpower (01.01.2008)

by de Ruyter, Ko, Wetzels, Martin, Feinberg, Richard
Published in Journal of interactive marketing (2001)

by de Ruyter, Ko, Wetzels, Martin G. M.
Published in Journal of service research : JSR (01.02.2000)