Can doing good lead to doing poorly? Firm value implications of CSR in the face of CSI
Lenz, Isabell, Wetzel, Hauke A., Hammerschmidt, Maik
Published in Journal of the Academy of Marketing Science (01.09.2017)
Published in Journal of the Academy of Marketing Science (01.09.2017)
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Journal Article
Spotlight Personnel: How Hiring and Turnover Drive Service Performance Versus Demand
Eckert, Christine, van Heerde, Harald J., Wetzel, Hauke A., Hattula, Stefan
Published in Journal of marketing research (01.08.2022)
Published in Journal of marketing research (01.08.2022)
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Journal Article
Leveraging marketer-generated appeals in online brand communities
Weiger, Welf H., Wetzel, Hauke A., Hammerschmidt, Maik
Published in International journal of service industry management (20.03.2017)
Published in International journal of service industry management (20.03.2017)
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Journal Article
The burden of rank: The impact of preferred supplier status on excessive buyer requests
Hammerschmidt, Maik, Wetzel, Hauke A., Arnold, Todd J.
Published in Industrial marketing management (01.05.2018)
Published in Industrial marketing management (01.05.2018)
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Journal Article
Who’s pulling the strings?
Weiger, Welf H, Wetzel, Hauke A, Hammerschmidt, Maik
Published in European journal of marketing (20.09.2019)
Published in European journal of marketing (20.09.2019)
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Journal Article
Leveraging marketer-generated appeals in online brand communities: An individual user-level analysis
Weiger, Welf H., Wetzel, Hauke A., Hammerschmidt, Maik
Published in Journal of service management (01.01.2017)
Published in Journal of service management (01.01.2017)
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Journal Article