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"Wee Lian Fong, Stany"
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"Wee Lian Fong, Stany"
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Role of Brand Trust in Private Label Adoption Model- an Affective and Trust-based Innovation Characteristic
by
Fong
,
Stany Wee Lian
,
Ismail, Hishamuddin
,
Kian, Tan Pei
Published in
International Journal of Technology
(28.07.2023)
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Reflective-Formative Hierarchical Component Model for Characteristic-Adoption Model
by
Fong
,
Stany Wee Lian
,
Ismail, Hishamuddin bin
,
Kian, Tan Pei
Published in
SAGE open
(01.06.2023)
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Mobile Advertising: Behavioural Intention Among Undergraduates in Malaysia
by
Sook Fern, Yeo
,
Cheng Ling, Tan
,
Kah Boon, Lim
,
Wee Lian Fong
,
Stany
,
Ming Jie, Fong
Published in
International journal of engineering & technology (Dubai)
(08.08.2018)
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Customer Purchase Intention on Online Grocery Shopping
by
Kian, Tan Pei
,
Loong, Alvin Chin Wai
,
Fong
,
Stany Wee Lian
Published in
International journal of academic research in business and social sciences
(09.01.2019)
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Extending the Innovation Characteristic Model to Private Label Products: Brand Trust as the New Innovation Characteristic
by
Fong
,
Stany Wee Lian
,
Ismail, Hishamuddin
,
Kian, Tan Pei
Published in
Jurnal Pengurusan
(01.03.2023)
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engineering
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business
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social sciences (general)
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adoption
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brand trust
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diffusion of innovation
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hierarchy of effects
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behavioural intention
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brand loyalty
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