Search Results - "Weaver, Jerald L" :: K.UTB vyhledávací portál | TBU Library Retrieval Portal

Viral Marketing - More than a Buzzword

Viral Marketing - More than a Buzzword

by Sohn, Kyongsei, Gardner, John T, Weaver, Jerald L
Published in The journal of applied business and economics (01.02.2013)

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Journal Article

A Sensitivity Analysis of an Epidemiological Model of Viral Marketing: When Viral Marketing Efforts Fall Flat

A Sensitivity Analysis of an Epidemiological Model of Viral Marketing: When Viral Marketing Efforts Fall Flat

by Gardner, John T, Sohn, Kyongsei, Seo, Joon Yong, Weaver, Jerald L
Published in Journal of marketing development and competitiveness (01.11.2013)

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Journal Article