The Consumption of Fresh Organic Food: Premium Pricing and the Predictors of Willingness to Pay
Alberto de Morais Watanabe, Eluiza, Alfinito, Solange, Castelo Branco, Thaíssa Velloso, Felix Raposo, Caroline, Athayde Barros, Marina
Published in Journal of food products marketing (24.03.2023)
Published in Journal of food products marketing (24.03.2023)
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Journal Article
Food waste: an exploratory investigation of causes, practices and consequences perceived by Brazilian supermarkets and restaurants
Watanabe, Eluiza Alberto de Morais, Nascimento, Caroline Rodrigues do, Freitas, Michele Gasparoto Moreira Teixeira de, Viana, Mayra Monteiro
Published in British food journal (1966) (08.02.2022)
Published in British food journal (1966) (08.02.2022)
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Journal Article
Certification label and fresh organic produce category in an emerging country: an experimental study on consumer trust and purchase intention
Watanabe, Eluiza Alberto de Morais, Alfinito, Solange, Barbirato, Luisa Lourenço
Published in British food journal (1966) (28.06.2021)
Published in British food journal (1966) (28.06.2021)
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Journal Article
CONSCIÊNCIA SAUDÁVEL E CONFIANÇA DO CONSUMIDOR: UM ESTUDO SOBRE A APLICAÇÃO DA TEORIA DO COMPORTAMENTO PLANEJADO NA COMPRA DE ALIMENTOS ORGÂNICOS
Branco, Thaíssa Velloso Castelo, Watanabe, Eluiza Alberto de Morais, Alfinito, Solange
Published in RGSA : Revista de Gestão Social e Ambiental (2019)
Published in RGSA : Revista de Gestão Social e Ambiental (2019)
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Journal Article
Electronic Word-of-Mouth Advertising Versus Brand Strength: Effects On Consumers’ Purchasing Decision
Barreiros Porto, Rafael, Barrozo, Mariana Matos Araújo, Souza Júnior, Eurípedes Xavier de, de Morais Watanabe, Eluiza Alberto
Published in International Journal of Professional Business Review (2022)
Published in International Journal of Professional Business Review (2022)
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Journal Article
AVALIAÇÃO DE POLÍTICAS PÚBLICAS DE SEGURANÇA ALIMENTAR EM PAÍSES COM DIFERENTES NÍVEIS DE DESENVOLVIMENTO
de Oliveira, Leidy Diana de Souza, Watanabe, Eluiza Alberto de Morais, Lima-Filho, Dario de Oliveira, Sproesser, Renato Luiz
Published in Agroalimentaria (01.07.2010)
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Published in Agroalimentaria (01.07.2010)
Magazine Article
Journal Article
Boca-a-boca eletrônico versus força da marca: efeitos na decisão de compra dos consumidores
Porto, Rafael Barreiros, Watanabe, Eluiza Alberto de Morais, Barrozo, Mariana Matos Araújo, Souza Júnior, Eurípedes Xavier de
Published in International Journal of Professional Business Review (18.10.2021)
Published in International Journal of Professional Business Review (18.10.2021)
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Journal Article