Memory for implied versus directly stated advertising claims
Harris, Richard J., Trusty, Michael L., Bechtold, John I., Wasinger, Louise
Published in Psychology & marketing (01.06.1989)
Published in Psychology & marketing (01.06.1989)
Get full text
Journal Article
Memory for Implied versus Directly Stated Advertising Claims: ABSTRACT
Harris, Richard J, Trusty, Michael L, Bechtold, John I, Wasinger, Louise
Published in Psychology & marketing (01.07.1989)
Get full text
Published in Psychology & marketing (01.07.1989)
Journal Article