Increasing consumers’ intention to use location-based advertising
Schade, Michael, Piehler, Rico, Warwitz, Claudius, Burmann, Christoph
Published in The journal of product & brand management (04.12.2018)
Published in The journal of product & brand management (04.12.2018)
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Journal Article
Location-Based Advertising: Privacy Concerns No Big Deal
Schade, Michael, Piehler, Rico, Warwitz, Claudius, Burmann, Christoph
Published in Marketing Review St. Gallen (2016)
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Published in Marketing Review St. Gallen (2016)
Journal Article
Antecedents of the Intention to Use Location-Based-Advertising: Advertising Value, Privacy Concerns, and the Role of Brand Trust: An Abstract
Schade, Michael, Piehler, Rico, Warwitz, Claudius, Burmann, Christoph
Published in Marketing at the Confluence Between Entertainment and Analytics (2017)
Published in Marketing at the Confluence Between Entertainment and Analytics (2017)
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Book Chapter