The Role of Social Network Analysis in Social Media Research
Nie, Zhou, Waheed, Moniza, Kasimon, Diyana, Wan Abas, Wan Anita Binti
Published in Applied sciences (01.09.2023)
Published in Applied sciences (01.09.2023)
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Journal Article
A Comprehensive Evaluation Method for Short Video Marketing Communication Effectiveness of Chinese Rural Enterprises Based on Big Data Technology
Meng, Liu, Wan Abas, Wan Anita Binti, Mamat, Roslina
Published in International journal of academic research in business and social sciences (15.06.2023)
Published in International journal of academic research in business and social sciences (15.06.2023)
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Journal Article
The Effects of Instagram Users' Gratification on Psychological Response, and Continued Usage Intention from the Perspective of Uses and Gratification and Stimulus-Organism-Response Theory
Jin, Dian, Wan Abas, Wan Anita, Kamarudin, Syafila
Published in International journal of academic research in business and social sciences (09.03.2023)
Published in International journal of academic research in business and social sciences (09.03.2023)
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Journal Article
Mediating Effect of New Media Users’ Satisfaction on the Relationship between Value Perception and Brand Loyalty
Ruan, Qijie, Wan Abas, Wan Anita Binti, Bin Hassan, Abd Rauf
Published in International journal of academic research in business and social sciences (16.01.2024)
Published in International journal of academic research in business and social sciences (16.01.2024)
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Journal Article
Investigating the Role of User Motivations and Satisfaction on Weibo Continuance Intention
Ma, Chenwei, Syed Zainudin, Sharifah Sofiah, Wan Abas, Wan Anita, Feng, Sijing
Published in International journal of academic research in business and social sciences (19.10.2023)
Published in International journal of academic research in business and social sciences (19.10.2023)
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Journal Article
Integrating TAM and UGT to Explore Motivations of using Social Media for News Reading among Chinese College Students
Yuemin, Han, Mahamed, Mastura Binti, Abdullah, Zulhamri, Binti Wan Abas, Wan Anita
Published in International journal of academic research in business and social sciences (26.06.2023)
Published in International journal of academic research in business and social sciences (26.06.2023)
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Journal Article
The Impact of Human-Computer Interaction on Electronic Service Quality Satisfaction towards Taobao Online Platform: Mediated by Task Technology Fit
Ruan, Qijie, Li, Mengyu, Abas, Wan Anita Binti Wan, Hassan, Abd Rauf Bin, Liu, Huinan
Published in International journal of human-computer interaction (12.10.2023)
Published in International journal of human-computer interaction (12.10.2023)
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Journal Article
Social Media Continuance Intention from the Perspective of Uses and Gratifications Theory: A Systematic Literature Review
Jin, Dian, Abas, Wan Anita Wan, Kamarudin, Syafila
Published in International journal of academic research in business and social sciences (06.03.2023)
Published in International journal of academic research in business and social sciences (06.03.2023)
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Journal Article
Understanding Emotional Attachment and Media Engagement: An Analysis of Attachment Theory in the Context of Douyin Beauty and Fashion Short among Chinese Young Females
Wang, Zijun, Kasimon, Diyana Nawar Binti, Abas, Wan Anita Wan, Ma, Yueshi
Published in Pakistan journal of life and social sciences (2023)
Published in Pakistan journal of life and social sciences (2023)
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Journal Article