Consumer reactions to pay‐what‐you‐want and name‐your‐own‐price mechanisms
Wagner, Rafael Luis, Pacheco, Natalia Araujo, Basso, Kenny, Rech, Eduardo, Pinto, Diego Costa
Published in Journal of consumer behaviour (01.07.2022)
Published in Journal of consumer behaviour (01.07.2022)
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Journal Article
Name-your-own-price as participative pricing strategy: a review of the literature from 2001-2017
Wagner, Rafael Luis, Pacheco, Natália Araujo
Published in Journal of strategic marketing (02.10.2020)
Published in Journal of strategic marketing (02.10.2020)
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Journal Article