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A bartender, a brand rep and a customer walk into a bar: an exploration of the expert middleperson in the Persuasion Knowledge Model
by
Wagn
,
Lauren
,
Penner, Sara
Published in
Cogent business & management
(31.12.2024)
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Journal Article
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business
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business
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business & economics
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consumer behaviour
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marketing
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persuasion
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persuasion knowledge model
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