Playfulness in Online Marketing: Challenges and Opportunities
Vuorela, Taina, Alatalo, Sari, Oikarinen, Eeva-Liisa
Published in International journal of innovation in the digital economy (01.07.2019)
Published in International journal of innovation in the digital economy (01.07.2019)
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Journal Article
Young consumers' views on humorous BELFcommunication
Vuorela, Taina, Alatalo, Sari, Oikarinen, Eeva-Liisa, Poutiainen, Anne
Published in Corporate communications (25.02.2021)
Published in Corporate communications (25.02.2021)
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Journal Article
Linking concepts of playfulness and well-being at work in retail sector
Alatalo, Sari, Oikarinen, Eeva-Liisa, Reiman, Arto, Tan, Teck Ming, Heikka, Eija-Liisa, Hurmelinna-Laukkanen, Pia, Muhos, Matti, Vuorela, Taina
Published in Journal of retailing and consumer services (01.07.2018)
Published in Journal of retailing and consumer services (01.07.2018)
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Journal Article
Humour Matters in Service Design Workshops
Ahola, Helena, Aro, Päivi, Vuorela, Taina
Published in European Conference on Innovation and Entrepreneurship (01.09.2016)
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Published in European Conference on Innovation and Entrepreneurship (01.09.2016)
Conference Proceeding
Relationships of Playfulness, Work Engagement and Innovative Performance
Hurmelinna-Laukkanen, Pia, Alatalo, Sari, Oikarinen, Eeva-Liisa, Vuorela, Taina, Ahola, Helena, Aro, Päivi, Kallio, Tiia, Atta-Owusu, Kwadwo
Published in European Conference on Innovation and Entrepreneurship (01.09.2016)
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Published in European Conference on Innovation and Entrepreneurship (01.09.2016)
Conference Proceeding