Creating consumer attachment to retail service firms through sense of place
Brocato, E. Deanne, Baker, Julie, Voorhees, Clay M.
Published in Journal of the Academy of Marketing Science (01.03.2015)
Published in Journal of the Academy of Marketing Science (01.03.2015)
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Journal Article
The effects of service on multichannel retailers ' brand equity
White, Ryan C, Joseph-Mathews, Sacha, Voorhees, Clay M
Published in The Journal of services marketing (05.07.2013)
Published in The Journal of services marketing (05.07.2013)
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Journal Article
Service encounters, experiences and the customer journey: Defining the field and a call to expand our lens
Voorhees, Clay M., Fombelle, Paul W., Gregoire, Yany, Bone, Sterling, Gustafsson, Anders, Sousa, Rui, Walkowiak, Travis
Published in Journal of business research (01.10.2017)
Published in Journal of business research (01.10.2017)
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Journal Article
Service Sweethearting: Its Antecedents and Customer Consequences
Brady, Michael K., Voorhees, Clay M., Brusco, Michael J.
Published in Journal of marketing (01.03.2012)
Published in Journal of marketing (01.03.2012)
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Journal Article
Thirty Years of Service Failure and Recovery Research: Thematic Development and Future Research Opportunities From a Social Network Perspective
Liu, Dong, Zhao, Yanhui, Wang, Guocai, Schrock, Wyatt A., Voorhees, Clay M.
Published in Journal of service research : JSR (01.05.2024)
Published in Journal of service research : JSR (01.05.2024)
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Journal Article
The Role of the Sales-Service Interface and Ambidexterity in the Evolving Organization: A Multilevel Research Agenda
Rapp, Adam A., Bachrach, Daniel G., Flaherty, Karen E., Hughes, Douglas E., Sharma, Arun, Voorhees, Clay M.
Published in Journal of service research : JSR (01.02.2017)
Published in Journal of service research : JSR (01.02.2017)
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Journal Article
Unintended effects of price promotions: Forgoing competitors’ price promotions strengthens incumbent brand loyalty
Pratt, Alexander B., Robinson, Stacey G., Voorhees, Clay M., Wang, Joyce (Feng), Giebelhausen, Michael D.
Published in Journal of the Academy of Marketing Science (01.09.2023)
Published in Journal of the Academy of Marketing Science (01.09.2023)
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Journal Article