The role of social brand engagement on brand equity and purchase intention for fashion brands
Minh, Sang Vo, Huong, Giang Nguyen, Ha, Giang Dang Nguyen
Published in Cogent business & management (31.12.2022)
Published in Cogent business & management (31.12.2022)
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Journal Article
Impact of user-generated content in digital platforms on purchase intention: the mediator role of user emotion in the electronic product industry
Sang, Vo Minh, Thanh, Thien Ngo Pham, Gia, Hao Nguyen, Nguyen Quoc, Duy, Long, Khanh Le, Yen, Vi Pham Thi
Published in Cogent business & management (31.12.2024)
Published in Cogent business & management (31.12.2024)
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Journal Article
The impact of Marketing Communication Content Distributed on Social Networks on Electronic Word-of-Mouth
Minh Sang VO, Dung Quoc Vu HUYNH, Giang Huong NGUYEN, Giang Ha Nguyen DANG, Duong Dai HUYNH, Bao Quang LE, Nhut Minh DANG
Published in Journal of distribution science (01.05.2022)
Published in Journal of distribution science (01.05.2022)
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Journal Article
The Impact of Social Media Marketing on Brand Awareness and Purchase Intention: Case Study of Vietnam's domestic fashion brands
Sang, Vo Minh, Mai Tran, Nguyen, Duyen, Ho My, Vi, Le Tuong, Gia Bao Vi, Nguyen, Phuong Thao, Pham Thi
Published in KnE Social Sciences (07.12.2023)
Published in KnE Social Sciences (07.12.2023)
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Journal Article
Implications of policy analysis matrix for competitiveness of Tuong-mango in Dong Nai, Vietnam
Truong, Kiet Hong Vo Tuan, Vo, Sang Minh, Nguyen, Phong Hai Nhat, Ngo, Thien Chi, Nguyen, Hung Vu, Huynh, An Huu
Published in Journal of Infrastructure, Policy and Development (16.04.2024)
Published in Journal of Infrastructure, Policy and Development (16.04.2024)
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Journal Article
Impact of green supply chain management on social performance through economic undergraduate’s view
Kiet, Hong Vo Tuan Truong, Sang, Minh Vo, Truc, Thanh Bao, Lan, Thanh Kim Nguyen, Dinh, Huy Quoc, Dao, Phuong Thi Bich
Published in Journal of Infrastructure, Policy and Development (01.01.2024)
Published in Journal of Infrastructure, Policy and Development (01.01.2024)
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Journal Article
Determinants of Sustainable Consumption Intention
Truong, Kiet Hong Vo Tuan, Nguyen, Anh Vu Thai, Vo, Sang Minh, Vo, An Thien
Published in Foresight and STI governance (01.01.2023)
Published in Foresight and STI governance (01.01.2023)
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Journal Article
Identifying opportunities and challenges of horticulture production: A case study of Tuong-Mango value chain in the southern Vietnam
Kiet, Hong Vo Tuan Truong, Sang, Minh Vo, Anh, Vu Thai Nguyen, Truong, Thoa Thi Kim, Cat Le, Tien Xuan, Dao, Phuong Thi Bich, Kim Nguyen, Lan Thanh
Published in Journal of Infrastructure, Policy and Development (01.01.2024)
Published in Journal of Infrastructure, Policy and Development (01.01.2024)
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Journal Article