Is the beauty premium accessible to all? An experimental analysis
Póvoa, Angela Cristiane Santos, Pech, Wesley, Viacava, Juan José Camou, Schwartz, Marcos Tadeu
Published in Journal of economic psychology (01.06.2020)
Published in Journal of economic psychology (01.06.2020)
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Journal Article
Brazilian Adaptation and Validation of the Religious and Spiritual Struggles (RSS) Scale—Extended and Short Version
Esperandio, Mary Rute Gomes, Viacava, Juan José Camou, Franco, Renato Soleiman, Pargament, Kenneth I., Exline, Julie J.
Published in Religions (Basel, Switzerland ) (01.04.2022)
Published in Religions (Basel, Switzerland ) (01.04.2022)
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Journal Article
Consumer response to brand deletion: analysis of self-brand connection
de Paula Baptista, Paulo, Juan José Camou Viacava, Juliana Del Secchi
Published in Revista brasileira de marketing (01.04.2022)
Published in Revista brasileira de marketing (01.04.2022)
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Journal Article
VIESES NA SATISFAÇÃO: O EFEITO MODERADOR DA DIFICULDADE E DA OBRIGAÇÃO SOBRE RECORDAÇÕES POSITIVAS E NEGATIVAS
Viacava, Juan José Camou, Mantovani, Danielle, Korelo, Jose Carlos, Prado, Paulo Henrique Muller
Published in Revista eletrônica da administração (Porto Alegre) (01.08.2015)
Published in Revista eletrônica da administração (Porto Alegre) (01.08.2015)
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Journal Article
Preciso Mexer no Celular: A Influência do Autocontrole e da Depleção do Ego no Uso de Smartphones
Viacava, Juan José Camou, Francisquetti, Jessica Quinelli, Lima, Letícia Ribeiro de Souza, De Oliveira Junior, Eurico
Published in Revista brasileira de marketing (30.03.2016)
Published in Revista brasileira de marketing (30.03.2016)
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Journal Article
“Make it difficult”: using disfluency to minimize higher motivation effects on fake (and real) news dissemination on social media
Viacava, Juan José Camou, Coelho, Bruno dos Santos Borba, Sabin, Giovane, Lopes, Gloria Faria
Published in Revista brasileira de marketing (26.07.2024)
Published in Revista brasileira de marketing (26.07.2024)
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Journal Article
Consumer response to brand deletion: analysis of self-brand connection
Baptista, Paulo De Paula, Viacava, Juan José Camou, Del Secchi, Juliana
Published in Revista brasileira de marketing (16.03.2022)
Published in Revista brasileira de marketing (16.03.2022)
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Journal Article
VIESES NA SATISFAÇÃO: O EFEITO MODERADOR DA DIFICULDADE E DA OBRIGAÇÃO SOBRE RECORDAÇÕES POSITIVAS E NEGATIVAS
Viacava, Juan José Camou, Mantovani, Danielle, Korelo, Jose Carlos, Prado, Paulo Henrique Muller
Published in Revista eletrônica da administração (Porto Alegre) (01.08.2015)
Published in Revista eletrônica da administração (Porto Alegre) (01.08.2015)
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Journal Article
Respostas a eliminação de marcas: uma análise da autoconexão com marcas
de Paula Baptista, Paulo, Juan José Camou Viacava, Juliana Del Secchi
Published in Revista brasileira de marketing (01.01.2022)
Published in Revista brasileira de marketing (01.01.2022)
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Journal Article
The Impact of Regulatory (Non) Fit and Task Difficulty on Consumer'S Subsequent Evaluations
Monfort, Mariana, Mantovani, Danielle, Prado, Paulo, Viacava, Juan José Camou
Published in Advances in Consumer Research (01.01.2013)
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Published in Advances in Consumer Research (01.01.2013)
Conference Proceeding
Quando Forças Opostas Aumentam a Intenção de Compra? Foco Motivacional e Mensagens de Comunicação/When Do Opposing Forces Increase Willingness to Buy? Regulatory Motivational Focus and Ad Messages
Mantovani, Danielle, Barboza, Mariana Monfort, Viacava, Juan José Camou, Prado, Paulo Henrique Muller
Published in Revista de administração contemporânea (01.08.2015)
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Published in Revista de administração contemporânea (01.08.2015)
Journal Article