Product value importance and consumer preference for visual complexity and symmetry
Creusen, Mariëlle E.H, Veryzer, Robert W, Schoormans, Jan P.L
Published in European journal of marketing (21.09.2010)
Published in European journal of marketing (21.09.2010)
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The nature of market visioning for technology-based radical innovation
O’Connor, Gina Colarelli, Veryzer, Robert W
Published in The Journal of product innovation management (01.07.2001)
Published in The Journal of product innovation management (01.07.2001)
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Journal Article
The nature of market visioning for technology-based radical innovation
O'Connor, Gina Colarelli, Veryzer, Robert W.
Published in The Journal of product innovation management (01.07.2001)
Published in The Journal of product innovation management (01.07.2001)
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Journal Article
What is Good Design? An investigation of the complexity and structure of design
Hertenstein, Julie H., Platt, Marjorie B., Veryzer, Robert W.
Published in IEEE engineering management review (01.09.2016)
Published in IEEE engineering management review (01.09.2016)
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Journal Article
Using mini-concepts to identify opportunities for really new product functions
Durgee, Jeffrey F., Colarelli O'Connor, Gina, Veryzer, Robert W.
Published in The Journal of consumer marketing (01.12.1998)
Published in The Journal of consumer marketing (01.12.1998)
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Journal Article
Perspective: integrated market-immersion approach to teaching new product development in technologically-oriented teams
Silvester, Katherine J., Durgee, Jeffrey F., McDermott, Christopher M., Veryzer, Robert W.
Published in The Journal of product innovation management (2002)
Published in The Journal of product innovation management (2002)
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Journal Article
The nature of market visioning for technology-based radical inovation
Gina Colarelli O'Connor, Veryzer, Robert W
Published in The Journal of product innovation management (01.07.2001)
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Published in The Journal of product innovation management (01.07.2001)
Journal Article