Response Styles in Rating Scales: Evidence of Method Bias in Data From Six EU Countries
van Herk, Hester, Poortinga, Ype H., Verhallen, Theo M. M.
Published in Journal of cross-cultural psychology (01.05.2004)
Published in Journal of cross-cultural psychology (01.05.2004)
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Journal Article
Equivalence of survey data: relevance for international marketing
van Herk, Hester, Poortinga, Ype H, Verhallen, Theo M.M
Published in European journal of marketing (01.03.2005)
Published in European journal of marketing (01.03.2005)
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Journal Article
Green New Product Development: The Pivotal Role of Product Greenness
Driessen, P. H., Hillebrand, B., Kok, R. A. W., Verhallen, T. M. M.
Published in IEEE transactions on engineering management (01.05.2013)
Published in IEEE transactions on engineering management (01.05.2013)
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Journal Article
Successful New Product Pricing Practices: A Contingency Approach
Ingenbleek, Paul, Debruyne, Marion, Frambach, Ruud T., Verhallen, Theo M. M.
Published in Marketing letters (01.12.2003)
Published in Marketing letters (01.12.2003)
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Journal Article
Strategic alliances among small retailing firms: Empirical evidence for the Netherlands
Reijnders, Will J M, Verhallen, Theo M M
Published in Journal of small business management (01.01.1996)
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Published in Journal of small business management (01.01.1996)
Journal Article
Strategic marketing research
Bijmolt, Tammo H. A., Frambach, Ruud T., Verhallen, Theo M. M.
Published in Journal of marketing management (01.01.1996)
Published in Journal of marketing management (01.01.1996)
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Journal Article
Strategy-Based Segmentation of Industrial Markets
Verhallen, Theo M.M., Frambach, Ruud T., Prabhu, Jaideep
Published in Industrial marketing management (01.07.1998)
Published in Industrial marketing management (01.07.1998)
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Journal Article
Identification de segments de valeurs pan-européens par un modèle logit sur les rangs avec regroupements successifs
KAMAKURA, WAGNER A., NOVAK, THOMAS P., STEENKAMP, JAN-BENEDICT E. M., VERHALLEN, THEO M. M.
Published in Recherche et applications en marketing (01.12.1993)
Published in Recherche et applications en marketing (01.12.1993)
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