by White, J. Chris, Varadarajan, P. Rajan, Dacin, Peter A.
Published in Journal of marketing (01.07.2003)

by Varadarajan, P. R.
Published in Journal of the Academy of Marketing Science (01.09.2003)

by Varadarajan, P. R., Jayachandran, S.
Published in Journal of the Academy of Marketing Science (01.04.1999)

by Conant, Jeffrey S., Mokwa, Michael P., Varadarajan, P. Rajan
Published in Strategic management journal (01.09.1990)

by Troy, L. C., Szymanski, D. M., Varadarajan, P. R.
Published in Journal of the Academy of Marketing Science (2001)

by Varadarajan, P. R.
Published in Journal of the Academy of Marketing Science (01.09.2003)

by Varadarajan, P. R.
Published in Journal of the Academy of Marketing Science (01.01.1999)

by Varadarajan, P. R., Yadav, M. S.
Published in Journal of the Academy of Marketing Science (01.09.2002)

by Yadav, Manjit S., Varadarajan, P. Rajan
Published in Journal of retailing (01.01.2005)

by Jayachandran, Satish, Gimeno, Javier, Varadarajan, P. Rajan
Published in Journal of marketing (01.07.1999)

by Jayachandran, Satish, Gimeno, Javier, Varadarajan, P. Rajan
Published in Journal of marketing (01.07.1999)

by Dubofsky, Paulette, P. "Rajan" Varadarajan
Published in Academy of Management journal (01.09.1987)

by P. "Rajan" Varadarajan, Ramanujam, Vasudevan
Published in Academy of Management journal (01.06.1987)

by Varadarajan, P. “Rajan”
Published in Journal of marketing (01.07.1986)

by P. "Rajan" Varadarajan, Rajaratnam, Daniel
Published in Journal of marketing (01.01.1986)

by Varadarajan, P. “Rajan”
Published in Journal of marketing (01.04.1986)

by Szymanski, David M., Bharadwaj, Sundar G., Varadarajan, P. Rajan
Published in Journal of marketing (01.10.1993)

by Szymanski, David M., Bharadwaj, Sundar G., Varadarajan, P. Rajan
Published in Journal of marketing (01.07.1993)

by Varadarajan, P. Rajan, Jayachandran, Satish, White, J. Chris
Published in Journal of marketing (01.01.2001)

by Menon, Anil, Varadarajan, P. Rajan
Published in Journal of marketing (01.10.1992)