Chatbot advertising effectiveness: When does the message get through?
Van den Broeck, Evert, Zarouali, Brahim, Poels, Karolien
Published in Computers in human behavior (01.09.2019)
Published in Computers in human behavior (01.09.2019)
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Journal Article
Predicting Consumer Responses to a Chatbot on Facebook
Zarouali, Brahim, Van den Broeck, Evert, Walrave, Michel, Poels, Karolien
Published in Cyberpsychology, behavior and social networking (01.08.2018)
Published in Cyberpsychology, behavior and social networking (01.08.2018)
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Journal Article