When consumers love their brands: Exploring the concept and its dimensions
Albert, Noël, Merunka, Dwight, Valette-Florence, Pierre
Published in Journal of business research (01.10.2008)
Published in Journal of business research (01.10.2008)
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Journal Article
The impact of brand personality and sales promotions on brand equity
Valette-Florence, Pierre, Guizani, Haythem, Merunka, Dwight
Published in Journal of business research (2011)
Published in Journal of business research (2011)
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Journal Article
Conceptual and operational aspects of brand loyalty: an empirical investigation
Odin, Yorick, Odin, Nathalie, Valette-Florence, Pierre
Published in Journal of business research (01.08.2001)
Published in Journal of business research (01.08.2001)
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Journal Article