by Vaidyanathan, Rajiv, Vaidyanathan, Vijay, Wadhwa, Vivek
Published in Journal of macromarketing (01.12.2019)

by Kim, Pielah, Chang, Hua, Vaidyanathan, Rajiv, Stoel, Leslie
Published in The journal of product & brand management (14.05.2018)

by Vaidyanathan, Rajiv, Aggarwal, Praveen
Published in Journal of business research (01.03.2022)

by Vaidyanathan, Rajiv, Aggarwal, Praveen
Published in The journal of product & brand management (01.07.2000)

by Vaidyanathan, Rajiv, Aggarwal, Praveen
Published in Journal of retailing and consumer services (01.05.2020)

by Aggarwal, Praveen, Vaidyanathan, Rajiv
Published in The Journal of consumer marketing (01.01.2016)

by Kim, Pielah, Vaidyanathan, Rajiv, Chang, Hua, Stoel, Leslie
Published in Journal of business research (01.04.2018)

by Kim, Pielah, Chang, Hua, Vaidyanathan, Rajiv, Stoel, Leslie
Published in The journal of product & brand management (27.11.2023)

by Tomaszewski, Daniel, Cernohous, Tim, Vaidyanathan, Rajiv
Published in Journal of managed care & specialty pharmacy (01.11.2017)

by Vaidyanathan, Rajiv
Published in Advances in Consumer Research (01.01.2015)

by Aggarwal, Praveen, Vaidyanathan, Rajiv, Venkatesh, Alladi
Published in Journal of retailing (01.06.2009)

by Vaidyanathan, Rajiv, Aggarwal, Praveen
Published in Journal of business research (01.06.2003)

by Olson, Anthony W., Isetts, Brian J., Stratton, Timothy P., Vaidyanathan, Rajiv, Hager, Keri D., Schommer, Jon C.
Published in American journal of pharmaceutical education (01.02.2022)

by Olson, Anthony W., Vaidyanathan, Rajiv, Stratton, Timothy P., Isetts, Brian J., Hillman, Lisa A., Schommer, Jon C.
Published in Research in social and administrative pharmacy (01.10.2021)

by Olson, Anthony W., Isetts, Brian J., Stratton, Timothy P., Vaidyanathan, Rajiv, Hillman, Lisa A., Schommer, Jon C.
Published in JAACP : Journal of the American College of Clinical Pharmacy (01.06.2022)

by Aggarwal, Praveen, Vaidyanathan, Rajiv, Castleberry, Stephen
Published in Journal of business ethics (01.09.2012)

by DOTSON LAURA, BUNDICK LINDA, VAIDYANATHAN RAJIV, JOSHI ANEESH, JAMESON ALLEN, BALBIERZ DANIEL, CHANCELLOR JOE, UTLEY DAVID S
Year of Publication 02.09.2022

by Vaidyanathan, Rajiv, Aggarwal, Praveen, Kozłowski, Wojciech
Published in Journal of marketing communications (01.02.2013)

by Vaidyanathan, Rajiv, Aggarwal, Praveen, Stem, Donald E, Muehling, Darrel D, Umesh, U.N
Published in The journal of product & brand management (01.06.2000)

by Vaidyanathan, Rajiv, Aggarwal, Praveen
Published in Journal of marketing communications (01.12.2005)