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"Vafeas, Mario"
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"Vafeas, Mario"
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Happiness and co-creation of value: Playing the blues
by
Hughes, Tim
,
Vafeas
,
Mario
Published in
Marketing theory
(01.12.2021)
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Boredom in the Creative Studio
by
Vafeas
,
Mario
Published in
Journal of advertising
(26.05.2024)
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Client-Agency Briefing: Using Paradox Theory to Overcome Challenges Associated with Client Resource Deployment
by
Vafeas
,
Mario
Published in
Journal of advertising
(21.07.2021)
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Reinventing the Role of the Professional Services Boundary Spanner: An Exploratory Study
by
Vafeas
,
Mario
G.
Published in
Services marketing quarterly
(01.10.2011)
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Resource integration: Adopting a paradox perspective to inform the management of tensions in customer resource allocation
by
Vafeas
,
Mario
,
Hughes, Tim
Published in
Industrial marketing management
(01.11.2020)
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Inertia, boredom, and complacency in business-to-business relationships: Identifying and interpreting antecedents and manifestations
by
Vafeas
,
Mario
,
Hughes, Tim
Published in
Journal of business research
(01.06.2021)
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Antecedents to value diminution: A dyadic perspective
by
Vafeas
,
Mario
,
Hughes, Tim
,
Hilton, Toni
Published in
Marketing theory
(01.12.2016)
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An examination of the dimensions and antecedents of institutionalized creativity
by
Vafeas
,
Mario
,
Hughes, Tim
Published in
Industrial marketing management
(01.05.2016)
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Recognising motivation in others: the effectiveness of using social proof to change driving behaviour
by
Bowden-Green, Tom
,
Vafeas
,
Mario
Published in
Journal of social marketing
(06.08.2024)
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Resource integration for co-creation between marketing agencies and clients
by
Hughes, Tim
,
Vafeas
,
Mario
,
Hilton, Toni
Published in
European journal of marketing
(16.04.2018)
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Account manager turnover and the influence of context: an exploratory study
by
Vafeas
,
Mario
Published in
The Journal of business & industrial marketing
(03.02.2015)
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Marketing Agency/Client Service-For-Service Provision in an Age of Digital Transformation
by
Hughes, Tim
,
Vafeas
,
Mario
Published in
Journal of business-to-business marketing
(02.10.2019)
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Service-dominant logic as a framework for exploring research utilization
by
Hughes, Tim
,
Vafeas
,
Mario
Published in
Marketing theory
(01.12.2018)
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Attitudes Toward, and Use of, Textbooks Among Marketing Undergraduates: An Exploratory Study
by
Vafeas
,
Mario
Published in
Journal of marketing education
(01.12.2013)
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Boundary spanner turnover in professional services: Exploring the outcomes of client retention strategies
by
Vafeas
,
Mario
Published in
Journal of marketing management
(01.01.2010)
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Boundary spanner turnover in professional services : exploring the outcomes of client retention strategies
by
Vafeas
,
Mario
Year of Publication
2008
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Dissertation
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Client Defection in the Design Industry: A Study of the Causes, Process and Context of Switching Agencies
by
Vafeas
,
Mario
,
Hilton, Toni
Published in
The Design journal
(01.03.2002)
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