The downside of scarcity: Scarcity appeals can trigger consumer anger and brand switching intentions
Biraglia, Alessandro, Usrey, Bryan, Ulqinaku, Aulona
Published in Psychology & marketing (01.08.2021)
Published in Psychology & marketing (01.08.2021)
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Journal Article
Optionally green: The effect of hybrid product default policy on consumer response to hybrid products
Usrey, Bryan, Saridakis, Charalampos, Theotokis, Aristeidis
Published in Psychology & marketing (01.10.2024)
Published in Psychology & marketing (01.10.2024)
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Journal Article
How Downplaying Product Greenness Affects Performance Evaluations: Examining the Effects of Implicit and Explicit Green Signals in Advertising
Usrey, Bryan, Palihawadana, Dayananda, Saridakis, Charalampos, Theotokis, Aristeidis
Published in Journal of advertising (14.03.2020)
Published in Journal of advertising (14.03.2020)
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Journal Article
Consumer cynicism in service failures
Tran, Hai‐Anh, Strizhakova, Yuliya, Usrey, Bryan, Johnson, Samuel
Published in Psychology & marketing (01.02.2022)
Published in Psychology & marketing (01.02.2022)
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Journal Article
Optionally Green: The Role of Green Attribute Optionality in Influencing Performance Evaluations
Usrey, Bryan, Palihawadana, Dayananda, Saridakis, Charalampos, Theotokis, Aristeidis
Published in Advances in Consumer Research (01.01.2017)
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Published in Advances in Consumer Research (01.01.2017)
Conference Proceeding
SUBTLE GREEN ADVERTISING: HOW DOWNPLAYING PRODUCT GREENNESS IMPACTS ON PERFORMANCE EVALUATIONS
Theotokis, Aris, Usrey, Bryan, Saridakis, Charalampos, Palihawadana, Dayananda
Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2018)
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Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2018)
Conference Proceeding