by Lee, Hyojin, Deng, Xiaoyan, Unnava, H. Rao, Fujita, Kentaro
Published in The Journal of consumer research (01.12.2014)

by DENG, XIAOYAN, KAHN, BARBARA E., UNNAVA, H. RAO, LEE, HYOJIN
Published in Journal of marketing research (01.10.2016)

by LEE, HYOJIN, FUJITA, KENTARO, DENG, XIAOYAN, UNNAVA, H. RAO
Published in The Journal of consumer research (01.02.2017)

by Unnava, Vasu, Singh, Amit Surendra, Unnava, H Rao
Published in Journal of psychopharmacology (Oxford) (01.08.2018)

by Stillman, Paul E, Lee, Hyojin, Deng, Xiaoyan, Unnava, H Rao, Cunningham, William A, Fujita, Kentaro
Published in Social cognitive and affective neuroscience (01.06.2017)

by Ahluwalia, Rohini, Burnkrant, Robert E., Unnava, H. Rao
Published in Journal of marketing research (01.05.2000)

by Montgomery, Nicole Votolato, Unnava, H. Rao
Published in The Journal of consumer research (01.06.2009)

by Raju, Sekar, Unnava, H. Rao, Montgomery, Nicole Votolato
Published in The Journal of consumer research (01.02.2009)

by Votola, Nicole L., Unnava, H. Rao
Published in Journal of consumer psychology (2006)

by Ahluwalia, Rohini, Unnava, H. Rao, Burnkrant, Robert E.
Published in Journal of marketing research (01.11.2001)

by Raju, Sekar, Unnava, H. Rao
Published in The Journal of consumer research (01.09.2006)

by Rajagopal, Priyali, Raju, Sekar, Unnava, H. Rao
Published in Journal of experimental social psychology (01.05.2006)

by Yang, Lifeng, Unnava, H. Rao
Published in Psychology & marketing (01.05.2016)

by Jewell, Robert D., Unnava, H. Rao
Published in The Journal of consumer research (01.09.2003)

by Yang, Lifeng, Unnava, H. Rao
Published in Journal of marketing theory and practice (01.10.2016)

by Unnava, H. Rao, Agarwal, Sanjeev, Haugtvedt, Curtis P.
Published in The Journal of consumer research (01.06.1996)

by Raju, Sekar, Unnava, H. Rao, Montgomery, Nicole Votolato
Published in Journal of advertising (01.07.2009)

by Jewell, Robert D., Rao Unnava, H.
Published in Journal of consumer psychology (2004)

by Burnkrant, Robert E., Unnava, H. Rao
Published in The Journal of consumer research (01.06.1995)

by Deng, Xiaoyan, Unnava, H. Rao, Lee, Hyojin
Published in Journal of business research (01.07.2019)