How to design good experiments in marketing: Types, examples, and methods
Viglia, Giampaolo, Zaefarian, Ghasem, Ulqinaku, Aulona
Published in Industrial marketing management (01.10.2021)
Published in Industrial marketing management (01.10.2021)
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Journal Article
The downside of scarcity: Scarcity appeals can trigger consumer anger and brand switching intentions
Biraglia, Alessandro, Usrey, Bryan, Ulqinaku, Aulona
Published in Psychology & marketing (01.08.2021)
Published in Psychology & marketing (01.08.2021)
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Journal Article
The effect of front‐of‐package nutrition labels on the choice of low sugar products
Mauri, Chiara, Grazzini, Laura, Ulqinaku, Aulona, Poletti, Erika
Published in Psychology & marketing (01.08.2021)
Published in Psychology & marketing (01.08.2021)
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Journal Article
Brand transgressions: How, when, and why home country bias backfires
Davvetas, Vasileios, Ulqinaku, Aulona, Katsikeas, Constantine S.
Published in Journal of the Academy of Marketing Science (01.07.2024)
Published in Journal of the Academy of Marketing Science (01.07.2024)
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Journal Article
Domestic Brand Transgressions: How, When, and Why Home Country Bias Backfires
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Conference Proceeding
Social Exclusion: A Bibliometric Analysis and Future Research Directions in Advertising
Liu, Yeyi, Bhoumik, Kshitij, Ulqinaku, Aulona, Grazzini, Laura
Published in Journal of advertising (20.10.2023)
Published in Journal of advertising (20.10.2023)
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Journal Article
The effect of financial scarcity on discretionary spending, borrowing, and investing
Sarial‑Abi, Gülen, Ulqinaku, Aulona, Viglia, Giampaolo, Das, Gopal
Published in Journal of the Academy of Marketing Science (01.11.2023)
Published in Journal of the Academy of Marketing Science (01.11.2023)
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Journal Article
Stitching time: Vintage consumption connects the past, present, and future
Sarial-Abi, Gülen, Vohs, Kathleen D., Hamilton, Ryan, Ulqinaku, Aulona
Published in Journal of consumer psychology (01.04.2017)
Published in Journal of consumer psychology (01.04.2017)
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Journal Article
Service failures in times of crisis: An analysis of eWOM emotionality
Gerrath, Maximilian H.E.E., Mafael, Alexander, Ulqinaku, Aulona, Biraglia, Alessandro
Published in Journal of business research (01.01.2023)
Published in Journal of business research (01.01.2023)
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Journal Article
Living with restrictions: The duration of restrictions influences construal levels
Sarial‐Abi, Gülen, Ulqinaku, Aulona, Mokarram‐Dorri, Sadaf
Published in Psychology & marketing (01.12.2021)
Published in Psychology & marketing (01.12.2021)
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Journal Article
The breaking bad effect: Priming with an antihero increases sensation seeking
Ulqinaku, Aulona, Sarial‐Abi, Gülen, Kinsella, Elaine L., Igou, Eric R.
Published in British journal of social psychology (01.01.2021)
Published in British journal of social psychology (01.01.2021)
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Journal Article